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Placerville Area News - PR Pond Newsletter
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News is definitely not what it used to be. From the traveling troubadour who sang you the news while you sipped your ale to the 24-hour news station taking a break only for commercials, the way reporters deliver and the way people receive the news has changed immeasurably over the centuries. But now, despite the existence of the internet, 24-hour talk radio and news television channels, it seems harder to get a real handle on the news then ever. All this technology should mean that the world would have access to more news than ever before. Instead, it just means the same few stories get broadcast and repeated over and over again.
PRpond, the new press service and journalist network, aims to change
all that for the better. It will make use of the internet and its
already-existing powerful search engines to organize and distribute the
news to a world hungry for something truly new. It aims
specifically to report on one of the most neglected and overlooked
sector of the news, small and localized news and event. Most importantly, it
will tap into the great resource that is the 12,000,000 estimated
independent writers and journalists currently at work and underpaid in
the world right now. If you are a blogger, hobby reporter, or writer
who can communicate someone else’s story, then PRpond is looking for
you!
PRpond is a micro-local Network News Agency empowering independent journalists. Our intellectual properties leverages networking with collective search engine optimization and proprietary web properties to give journalists the tools, credibility, and distribution they need to report the news. PRpond’s unique value proposition lies in our Journalist Social Network platform. Independent writers, bloggers, photographers, and videographers represent one of the most powerful and overlooked forces on the Internet. Our platform gives them an editorial process, ethics policy, and the technology they need to harness their collective power and distribute news via News aggregator placement.
PRpond offers businesses unique access to our journalist network and technology allowing them to broadcast their message to thousands of news outlets worldwide. PRpond’s managed press release distribution services cater to both small/medium sized businesses and large publicly traded companies. Our distribution engine places client news on up to 50,000 sites throughout the web, gets news to National Media Outlets, and targets industry specific trade publications.
News aggregators have a valuable role to play in an increasingly diffuse news ecosystem. In a world where news is abundant but traditional bundles are dissolving, smart curation (which we used to call editing) and thoughtful selection and outbound linking is a service that stands alongside creating content. Right now, it is vital both to information consumers as well as producers, including many journalists who are desperately trying to get their work in front of people now that corporate-owned news organizations have shed them by the thousands. As Andrew Huff, editor and publisher of Gapers Block wrote in an e-mail:
Linking is the focus of a new report from The Chicago Community Trust, which for the past several years has conducted significant research projects aimed at better understanding and supporting information flows and the role of online news start ups in the larger news ecosystem. The Trust uses this research to inform its grant making in the local news network. This latest report is “Linking Audiences to News - A Network Analysis of Chicago Websites,” (pdf) by Rich Gordon, professor of digital media at Medill and Zachary Johnson, CEO of Syndio Social. Together with last year’s News
That Matters, a survey to determine how news Chicago residents
actually define their information needs, the Trust research is a
refreshing departure from more traditional research frames that focus on
institutional providers of information without fully connecting them to
what consumers actually receive and what they say they need.
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